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COMM-B420

Communication corporate

academic year
2023-2024

Course teacher(s)

FRANCOISE LEDUNE (Coordinator)

ECTS credits

5

Language(s) of instruction

french

Course content

Course offers a 360° approach of corporate communication thru case study and real experiences. All forms of communication to arise since mid-20th century around and inside organizations are evoked (financial, social, internal and crisis communication, lobbying, public affairs, public acceptance, press and media relations, visual identity, branding, sponsoring, ...). Teaching matter will be put into practice.

Objectives (and/or specific learning outcomes)

To get accustomed to communication as a strategic tool of management within organizations (from global business, utilities to NGO's and public administrations). To be able to identify and to overcome notions such as stakeholders, branding, targets, public relations, corporate culture and identity.

Other information

Contacts

philippe.massart@ulb.ac.be

Evaluation

Method(s) of evaluation

  • Other

Other

Assessment based on case study

Programmes