Course teacher(s)
François HEINDERYCKX (Coordinator) and Nicolas BAYGERTECTS credits
5
Language(s) of instruction
french
Course content
The course broaches mainly the tools to apprehend public opinion (opinion polls) and the use of media as a tool to influence public opinion (political marketing).
Objectives (and/or specific learning outcomes)
Encourage students to reflect on public opinion and its possible interactions with the media. Starting from concrete examples, the course intends to develop a critical attitude regarding common phenomena such as, for example, electoral campaigns or the publication of opinion poll results.
Teaching methods and learning activities
Lectures with audiovisual supporting material
Other information
Contacts
E-mail : fheinder@ulb.ac.be Phone: 02.650.44.52 Fax: 02.650.39.21 Office: DB.11.140
Evaluation
Method(s) of evaluation
- written examination
written examination
Written test