Course teacher(s)
Olivier WITMEUR (Coordinator), Judith BEHRENS and Rodolphe MoraineECTS credits
5
Language(s) of instruction
english
Course content
Scaling a business requires strategic growth planning, operational efficiency, leadership development, and sustainability. This involves optimizing product offerings, market strategies, and sales approaches while leveraging digital tools like CRM and ERP to streamline operations. Effective leadership and team management maintain culture and engagement during growth.
Social responsibility and sustainability are integral, addressing environmental and community impact. Operational resilience and continuous improvement practices prepare businesses for long-term success.
Fundraising, investor relations, and advanced strategies like M&A and LBOs enable financial growth, while entrepreneurial ecosystems provide valuable resources and networks to support scaling efforts globally.
Objectives (and/or specific learning outcomes)
- Marketing and sales
- HR and talent management
- IT and operations optimization
- ESG
- Finance, incl. private equity and M&A
Prerequisites and Corequisites
Required and Corequired knowledge and skills
Basic knowledge in entrepreneurship, strategy, marketing, and corporate finance.
Teaching methods and learning activities
Mainly based on the case method and guest speakers' testimonials and lectures.
References, bibliography, and recommended reading
All course material will be posted on UV.
Course notes
- Université virtuelle
Contribution to the teaching profile
The course mainly contributes to the following Learning objectives of the program:
LO 1.2. Master and apply key economic and management concepts, frameworks and theories in a professional context to identify a business opportunity and build a relevant innovative solution to it
LO 1.4. Translate strategy into actionable plan including the financial implications of the project
LO 2.2. Display critical thinking and develop a life-long learning approach
Other information
Contacts
Judith Behrens
judith.behrens@ulb.be
Rodolphe Moraine
rodolphe.moraine@ulb.be
Olivier Witmeur
olivier.witmeur@ulb.be
+32.475.68.62.50 if urgent and important
Campus
Solbosch
Evaluation
Method(s) of evaluation
- Oral examination
Oral examination
- Open question with long development
Mark calculation method (including weighting of intermediary marks)
3 main questions about cases and mastering of the key concepts.
Language(s) of evaluation
- english